about us

Sheops is an online ‘women-only’ marketplace,
that provides entrepreneurship and earning opportunities to women and women-owned businesses by providing them with a safe and hassle-free platform to buy and sell niche fashion, beauty, handmade and lifestyle products, along with artisanal food and desserts.

Our Story

Being an active social citizen and having encountered various stay-at-home women not utilizing their education to earn, due to family and social pressures, Nadia felt the dire need to address the issue in the best possible manner.

She started out with a buy/sell Whatsapp group of close friends and family, which then evolved into a Facebook marketplace for women. She then started curating a community of talented women, and encouraged them to monetize their talents by selling their creations online to other women, along with providing these women support and guidance at each step of the way, till they were comfortable with online selling.

In just a few months, Sheops has grown into a vibrant community of over 27,000 women actively engaging in buying and selling of new and gently used products from niche fashion, imported beauty products, trendy jewelry, ethnic handcrafted products, delectable food and artisanal desserts to pre-loved furniture.

Sheops has now expanded to bring on board commercial ventures selling women-oriented fashion, beauty, lifestyle products and gourmet food.

Sheops was incubated as a start-up at The Nest I/O in Feb 2015, which is a leading technology incubator in Pakistan, by [email protected], sponsored by Google for Entrepreneurs and Samsung, and through a supporting grant from the US State Department, under a different name.

We got the first round of investment from Arpatech Technology Ventures, a leading e-commerce group in Pakistan, in November 2015.


To be the value-adding platform that will transform the destiny of women, enabling them to contribute more to the economy.


To be Pakistan’s most trusted and go-to online marketplace for women.